Know-How

Transfer of know-how:

identifying the right area for a new Assixto Center, studying the characteristics of the location and researching possible competitors;
preparing a detailed business plan to be submitted to credit institutions (whenever requested); searching for personalized loan products;
providing advice on the business legal form and on the relevant articles of association;
providing advice on bureaucratic procedures;
providing advice on how to choose the most suitable office location;
providing technical support and the technical material/equipment needed;
providing company contracts and forms;
holding basic courses for care operators at the franchisor’s seat;
holding initial training courses (theory and practice) at the franchisor’s seat;
providing the procedures manual written by the parent company;
providing books and manuals;
providing technical sheets;
holding annual team-building meetings with the various franchisees;

providing standards on training and refresher courses to qualify local care operators;
providing advice on public relations and conventions;
providing a preliminary design of the ASSIXTO Center;
providing sticker decorations for the shop windows;
searching for new innovative care services and tools;
adopting telemedicine and telecare together with the relevant devices (optional);
collaborating with other companies, drawing up conventions with associations and other insurance companies;
launching a local marketing campaign at inauguration through an editorial article (one quarter page);
providing specific marketing communication materials;
providing one first set of promotional material (flyers, posters, visiting cards, etc.);
providing one publicity totem pole to use at conferences, fairs, etc.
providing one plaque on outside front wall;
guaranteeing visibility through www.assixto.it by creating a dedicated web page for the local point of sale;
providing a personal email address;
providing ongoing support via email and phone.